Thrive

Thrive is an AI-powered, gamified fitness and wellness app designed to help people build sustainable health habits—especially those who feel overwhelmed by traditional fitness tracking apps. In partnership with the American Heart Association, our team explored how emerging technologies can close—not widen—gaps in health outcomes and access, and designed a product that makes health achievable, inclusive, and motivating.

Turning wellness into an adventure

Thrive

2025

Role: Product Designer & Developer (Designed key UI/UX flows + Translated AHA Life’s Essential 8 into gamified mini-game concepts + Supported prototyping and app build)
Platform: Mobile App (iOS / Android concept)
Tools: Figma (UI/UX Design) · Xcode + SwiftUI (iOS Prototyping) · Adobe Illustrator (Visual Assets), Product Thinking · Interaction Design · Gamification Design · Rapid Prototyping
Team: Tina Jiang, Parissa Teli, Aashwini Samir Vachhani, Joanna Wang, Jyue-An Yao

Guided by AHA Life’s Essential 8

Wellness apps often fail for a simple reason:

they treat health as tracking, not behavior change.

People don’t lack knowledge—they lack consistency, and consistency collapses when wellness feels like pressure. Many apps focus on metrics and streaks, but don’t provide emotional encouragement, achievable goals, or engaging routines. As a result, users stop after initial motivation fades.

One clear data point reflects this gap:

Less than half of U.S. adults (47%) meet recommended weekly physical activity levels. This CDC surveillance metric is based on the Physical Activity Guidelines for Americans and measures the share of adults achieving both aerobic and muscle-strengthening targets.

Thrive addresses this by transforming wellness from a “should-do” task into an experience built around positive reinforcement and long-term habit formation.

The Problem We Set Out to Solve

Design a wellness app that feels:

  • Motivating (not guilt-driven)

  • Lightweight (easy to start, easy to continue)

  • Personal (adapted to user goals and capacity)

  • Evidence-based (grounded in real health science)

  • Engaging long-term (beyond the first two weeks)

Our Design Goal

Direction 1

Universal Health Record (UHR) + Patient Chatbot

During early research, we explored a different direction for Thrive: a Universal Health Record (UHR) system combined with an AI patient chatbot. The concept addresses one of the most overlooked barriers in healthcare—fragmented medical information and slow communication between patients, primary care, and specialists.

In today’s system, critical patient history is often distributed across hospitals, clinics, labs, and pharmacies, making it difficult for providers to assemble a complete picture quickly. This delays diagnoses, increases redundant testing, and disproportionately impacts patients who face structural barriers to consistent care access.

Our proposed UHR system acts as a secure, lifelong record layer, while the chatbot serves as a conversational interface that helps patients report symptoms clearly and helps doctors retrieve structured summaries instantly. Together, they streamline care coordination and enable faster, safer decision-making—especially when specialist consultations are needed.

UHR + Chatbot Demo

How might we ensure AI closes the gaps in health outcomes and access?

Before designing the final Thrive concept, we reframed the problem as more than motivation or “willpower.” The real risk is that low engagement in digital health tools is actively widening healthcare disparities. If only certain populations can stay engaged—or even access the technology required—then health outcomes become more unequal over time.

Original Thrive Research Question

The Early App Concept

To address this research problem, our early prototype explored 3 AI-powered features:

  • Conversational AI Bot: Designed to reduce communication and accessibility barriers by helping users ask questions, describe symptoms, and navigate health information more confidently.

  • AI-Powered Gamification: Personalized game and activity recommendations based on engagement history—designed to increase retention and make habit-building feel rewarding.

  • AI-Powered Medical Records: A safety layer that supports more accurate activity recommendations by grounding suggestions in the user’s medical status—reducing risk and improving personalization.

AI Assistant + Reward System + Profile

This direction helped us validate that access and equity are shaped by more than motivation—communication barriers and fragmented health history can directly reduce care quality. However, implementing a universal health record ecosystem depends on multi-stakeholder coordination (hospitals, clinics, pharmacies, specialists) and long-term regulatory and technical alignment. To deliver impact within a realistic timeline, we pivoted to a product direction that could be adopted independently by users while still addressing equity and access. Thrive emerged from this pivot as a low-friction wellness system designed to maximize engagement through personalization, game mechanics, and AI support.

All 8 Mini-Game Demos

Click here to explore the demo for all 8 mini-games and see how Thrive transforms AHA Life’s Essential 8 into interactive daily missions.

Project Closing

Thrive ultimately became a design exploration of how AI + behavior design can make preventive health more accessible and sustainable. Grounded in AHA’s Life’s Essential 8, the project demonstrates a wellness model where health science is translated into everyday routines through personalization, gamification, and supportive guidance.

By designing for motivation, inclusivity, and long-term retention, Thrive shifts wellness from a high-pressure tracking experience into a lightweight system of daily momentum. The project concludes with a validated direction: engagement is not just a UX metric—it’s the key mechanism for closing gaps in health outcomes.

Thrive shows how wellness can be designed as a daily experience—where small, consistent actions add up to meaningful health outcomes.
— THRIVE TEAM
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